Richard Smith

Rebuilt more than once. Learned to look.

Richard Smith has spent his working life in business, sales and leadership — and much of it studying why people do what they do.

He founded Richard Smith Coaching (RS Coaching) in 2016. Along the way he has built businesses, trained sales professionals, led teams, and rebuilt his life and work through major challenges — layoffs, setbacks, partnerships, and seasons when the results looked good on paper but something was still missing.

Those experiences pushed him toward a bigger question: not just how to succeed, but who is doing the choosing. That question became his books, his video series and his coaching.

Today his work focuses on personal mastery, awareness, purpose and transformation — helping people notice the automatic patterns running their lives and decide, deliberately, who they want to become.

Awareness comes before change.

• You are not every thought you think.
• Most of what runs your life was installed, not chosen.
• Questioning a belief is not the same as rejecting it.
• Real change is practical: perspective, position, response.
• Nobody else can build your life for you — but nobody has to do it alone.